A common misconception is that One Step Checkout modules are leading to more sales for everyone. However, all big e-commerce players (i.e. Amazon, Walmart, Zalando) choose for a multistep approach instead. By thorough tests on their big customer base they found that a checkout process split in multiple steps is leading to more sales.
By using multiple steps you decrease the psychological barrier to complete an order. At each step you show the right information without over-flooding the user with too many questions at once. Our checkout has been proven to be more effective than modules who show all checkout steps in a single page.
Companies using multistep checkout:
There are 3 types of checkout available for Magento. First, Magento 2 native checkout that comes with each installation. All e-commerce experts conclude that native M2 checkout is slow and far from optimal. As a result, many people have bought so-called one page checkout extensions. These plugins move the checkout process to a single page. When you compare One Step Checkout to the native Magento checkout we know that conversion will increase.
However, most e-commerce giants use a multistep checkout that splits the checkout process in 4 simple steps. Since we believe that these companies are leaders in innovation and conversion optimization, we created a checkout extension that follows their example.
Focus on easy login for returning customers or effortless signup for new customers. Collect email-addresses at an early stage so that abandoned cart emails can be send.
Select shipping methods and ask for the users shipping and optional billing address. Allow for distinction between home delivery or pickup locations (no shipping address needed).
Show all available payment methods and easily add payment logo’s to create more trust. Experiment with payment fees or increase trust with delivery information.
Present all information of the previous steps in a quick summary in a way that creates a clear overview so that the user becomes more secure if the purchase.
One Step Checkout
A checkout where all fields and information is presented in one big page.
Used for: simple products, simple checkout, no need for analytics
A checkout that splits the checkout proces in a few simple steps.
Used for: expensive & complicated products, more customer input, more trust
Some sites claim that one step checkouts are better for conversion. The truth behind one page checkout: it does the same conversions. Extensive research of many data samples showed no big difference in conversion rates. Actually, it showed a slightly bigger conversion rate for multistep checkouts.
Of course, every site is different and there is no magic number of checkout pages that should be applied to every e-commerce site. For some sites, it makes sense to use a single-page checkout but for others breaking the checkout into multiple simple pages might be better.
For most e-commerce sites, however, breaking steps up is beneficial. With equal conversion rates you should clearly choose for multistep checkout since it allows for better data collection & analytics and better communication with your customers.
Multistep Checkout (MSC) vs. One Step Checkout (OSC) conversion rates
Multi-step checkouts have a slightly higher conversion rate & allow for better data collection.
That’s why all e-commerce giants use them.
Material design principles were founded by Google in 2014. These design principles have been studied by many researchers and they concluded that it is the best way to show form fields and buttons. By using this optimized design we make sure that people find it as easy as possible to complete all forms in the checkout process.
Additionally, we use beautiful animations to attract the user focus to the right elements. All these optimizations will reduce dropout and increase your conversion. Try out an example of material design below.[contact-form-7 404 "Not Found"]
Magento 2 Multistep Checkout fully supports all features of Google Analytics Enhanced E-commerce. That means we allow you to use the Checkout Behavior feature to it’s full extend. By measuring each step of the checkout process as separate event you can easily tell at what stage in the checkout people dropout.
With the resulting data in your analytics reports you can easily see the checkout funnel and make conclusions about the checkout behavior. For example, maybe you see that a lot of people dropout at the shipping step. That might mean that there is confusion about delivery dates or that your shipping costs are too high.
Multistep Checkout enables you to make conclusions that allow you to experiment and optimize the full shopping experience.
CMS Blocks areas
CMS Blocks areas
When we introduced Multistep Checkout to our clients we noticed a big increase in conversion. Compared to Magento native checkout this plugins offers a much better experience for shoppers.
Roman Markovski – CEO
With Multistep Checkout we can now measure dropouts at each step. This allowed us to optimize each step with a data-driven method and resulted in a 15% increase in sales in just 4 months.
Marco Luciano – Marketing Director
Even though the average checkout completion time increased with 1 minute, we noticed that we have way less abandoned carts after the implementation of Multistep Checkout.
Romanov Proznek – CEO
What version of Magento do you support?
Magento 2 Multistep Checkout is compatible out-of-the-box with Magento Open (Community), Magento Commerce (Enterprise) 2.1.x, 2.2.x, 2.3.x.. It does not support CE, EE 2.0.x.
How to install this plugin?
Please follow the installation instructions in the installation manual section on this page.
Is the license a monthly fee?
The license is a once-off fee. You only need to pay for it once to keep using the plugin forever.
Can I install Multistep Checkout on my test server?
Yes, you can install the plugin without license on your test server. If you go to My Account on this website you can change the licensed domain for your license key. So if you first activate it for your test environment you can later change the domain to your production domain.
Is Multistep Checkout compatible with other modules?
Magento 2 Multistep Checkout is compatible with most 3rd-party plugins. We made sure to cover all major payment and shipping plugins.
Does this plugin support multi-stores?
Magento 2 Multistep Checkout does support multi-store setup. You can change the configuration of the plugin and adapt it to each store.
I am using a custom theme. Is it compatible with my theme?
We try to make this plugin compatible with all major themes. In some unlikely cases it can cause conflicts, in that case we would kindly ask you to contact support.
Is Multistep Checkout responsive?
Multistep Checkout is responsive and optimized for desktop, tablet and mobile devices.
What are the differences among Multistep Checkout, One Step Checkout and Magento 2 default Checkout?
The difference is that Multistep Checkout provides an optimal checkout experience instead of gathering all checkout information in one big step. Research showed that for many stores a multistep checkout will increase your sales.